Electricians

Your electrician in Richland Center, Viroqua and Highland

Serving southwest Wisconsin within 40 miles of all three shops

Master electricians working out of Richland Center, Viroqua and Highland. Residential and farm wiring, panel upgrades, standby generators, EV chargers and new construction. Strang has had an electrician on staff since 1948.

Request a free estimate

Call 608-647-2855

Get your free estimate

We reply within one business day. No charge, no obligation.

X/Twitter

This field is for validation purposes and should be left unchanged.

Name(Required)

First Last

Email(Required)

Phone

What do you need?

Message(Required)

Emergency? Call 608-647-2855 any time.

What we do

What our electricians install and service

Whether you need an electrician in Richland Center for a single dead outlet or in Viroqua for wiring an entire new build, it is the same crew either way. We work on what is already in the building, whoever installed it.



Residential Wiring

Rewires, additions, remodels and the circuits a house never had. Our electricians work to current code, because that is what makes it safe.



Farm & Agricultural Wiring

Barns, sheds, shops and outbuildings across Richland, Vernon, Crawford, Grant and Iowa counties. Farm wiring has its own demands and its own hazards, and it is not work for an electrician who has never done it.



New Construction

Your electrician on site from rough-in through final, coordinated with whatever else Strang is doing on the same job.



Panel Upgrades

Fuses to breakers, or a panel that has run out of room. We will tell you upfront what bringing it to code actually involves.



Service & Repair Calls

The dead outlet, the breaker that keeps tripping, the light that flickers. An electrician diagnoses it properly rather than guessing. Billed hourly.



Standby & Backup Generators

Certified Briggs & Stratton dealers. Our electricians size it, install it and make it safe for you and for your power company.



EV Charger Installation

Provided your service can handle the load, a home charger is a straightforward install. An electrician checks the panel before anything is ordered.



Electric Heat

Baseboard and supplemental electric heating, installed by the same company that handles your furnace.



Lighting Design

Layouts for new builds and remodels, using fixtures from Nutone, RAB and the other lines we trust.

Why people call our electricians

N

Our electricians only install what they consider safe

We choose electrical products for quality and safety, not for margin. Square D, Cutler Hammer, Leviton, GE, Nutone, RAB, Kidde, Cooper, Franklin and Midwest. The wiring inside your walls is not the place to save a few dollars.

N

Certified generator dealers

We are certified Briggs & Stratton generator dealers. That covers sizing, installation, the transfer equipment and making the whole thing safe for your power company as well as for you.

N

Your electrician and your furnace guy work together

When a new furnace needs a circuit or a well pump takes out a breaker, you are not hiring a separate electrician and waiting on two schedules. Out of Richland Center, Viroqua or Highland, it is one crew and one phone number.

Richland Center · Viroqua · Highland

Strang has had an electrician on staff in Richland Center since 1948

Pricing

What electrical work costs

Service calls are billed hourly. Installations are quoted by the job, so you have the number before anything starts.

Estimates are always free. Electrical warranties vary by product, and we will tell you what yours covers before you commit rather than after.

Get a free estimate

Where our electricians work

Three shops, one crew

We cover 40 miles from each location. If you are not sure which shop is closest, call any of them and we will point you in the right direction.



Electricians in Richland Center

The original Strang shop, wiring homes and farms across Richland County since 1904.

6 Veterans Drive, Richland Center, WI 53581
Monday to Friday, 8:00 AM to 5:00 PM

608-647-2855



Electricians in Viroqua

Open since 1993, with master electricians covering Vernon County and the surrounding area.

802 Hwy NN, Viroqua, WI 54665
Monday to Friday, 8:00 AM to 5:00 PM

608-637-2955



Electricians in Highland

Trading as Strang Hardware, covering Iowa and Grant counties alongside our well and septic work.

540 Main St, Highland, WI 53543
Monday to Friday, 8:00 AM to 5:00 PM
Saturday, 8:00 AM to noon

608-929-4816

Our electrical service area

Richland Center, WI 608-647-2855 Viroqua, WI 608-637-2955 Highland, WI 608-929-4816

Contact the location serving your area.

Bangor, WI
Barneveld, WI
Boscobel, WI
Cashton, WI
Dodgeville, WI
Fennimore, WI
Hillsboro, WI
La Crosse, WI
Lancaster, WI
Mineral Point, WI
Muscoda, WI
Platteville, WI
Portland, WI
Reedsburg, WI
Richland Center, WI
Spring Green, WI
Viroqua, WI
Westby, WI

Common questions

Answers before you pick up the phone

Are you licensed and insured?

Yes. We are fully licensed and insured in every trade we practice, including our master licenses in plumbing and electrical.

Do you charge for estimates?

No. Estimates are always free, on every job and in every trade.

Do you offer emergency service?

Yes, 24 hours a day. Someone is always on call, including nights, weekends and holidays. Call the shop nearest you.

Do you offer financing?

Yes, financing is available. It is most commonly used on heating, cooling and plumbing projects. Ask us about it when we quote the job.

Do you work on homes, farms or businesses?

All three. Our work ranges from a water heater in a house to farm and agricultural wiring to phone systems for multi-location businesses.

How do you price your work?

Service calls are billed hourly. Installations are quoted by the job, so you know the number before we start. This is the same across heating and cooling, plumbing, electrical, well service and telecom.

How long has Strang Heating & Electric been in business?

Since 1904, which makes 2026 our 122nd year serving this part of Wisconsin. Art and Sarah Winsor have owned the business since January 2024.

How many people work at Strang?

Roughly 20, across our three shops. Our employees live in the communities they serve, and we run our own plumbing and electrical apprenticeships to keep skilled tradespeople in the area.

How quickly will you get back to me?

We reply to quote requests within one business day. For an emergency, call rather than emailing, and someone will answer.

Need an electrician in Richland Center, Viroqua or Highland?

Estimates are free and we reply to quote requests within one business day. For an electrical emergency, an electrician is on call any time of day or night. Someone is always on call.