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Heating & Cooling, Plumbing Electrical and Telecom done right the first time.
Serving Communites Within 40 miles of Richland Center, Viroqua and Highland, WI

One company for four trades plus well service, covering homes, farms and businesses across southwest Wisconsin. Free estimates, straightforward pricing, and 122 years of doing this locally.

  • Free estimates on every job
  • 24-hour emergency service
  • Licensed and insured in all trades
  • Financing available
  • Six-year water heater tank warranty
  • One-year warranty on all labor
Learn More
Call 608-647-2855

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Emergency? Call 608-647-2855 any time.

1904

Family owned, 122 years

100+ yrs

Combined field experience

3 shops

Richland Center, Viroqua, Highland

24/7

Emergency service

~20

Local employees

Brands We Service & Install

Bradford White FOR THE PRO logo, with the words “FOR THE” inside a yellow flag shape between “FOR” and “PRO”.
U.S. Boiler Company logo with “U.S.” in white on a gray box, “Boiler Company” in black text, and a red swoosh underneath.
Briggs & Stratton logo with a silver diamond shape, red upper section, black lower section, and the company name in bold letters across the center.
Goulds Water Technology logo with a blue water drop icon and the word “xylem” below a green and blue line.
Goodman logo with “Goodman” in white letters on a red background above “Air Conditioning & Heating” in black text.
Square D logo with “SQUARE” in white letters on a green rectangle, followed by a white letter “D” inside a green square outline.
Lennox logo in red text with a curved red line swooping around the word on a white background.
The image shows the NEC logo with the letters “NEC” in bold, blue uppercase font on a white background.
Daikin logo with a blue diagonal stripe and the word “DAIKIN” in bold blue capital letters on a white background.

Our services

Residential and commercial trades and well service, from one local company

Most customers call us for one thing and stay with us for everything else. We cover 40 miles from each shop.

Heating & Cooling

Install, service and seasonal tune-ups for every kind of system in this climate.

  • Furnaces, central air, boilers
  • Geothermal & air-to-air heat pumps
  • Ductless mini splits
  • In-floor radiant, sheet metal
Explore heating & cooling

Plumbing

From a dripping faucet to a full septic system, with industry-best warranties.

  • Water heaters & softeners
  • Fixtures & drain cleaning
  • Sump pumps, water treatment
  • Septic service & installs
Explore plumbing

Electrical

Residential, farm and new construction work, done to code and built to be safe.

  • Panel upgrades & rewiring
  • Standby & backup generators
  • EV charger installation
  • Lighting design
Explore electrical

Well Service

Certified pump installers with roughly 70 years of experience on local wells.

  • Pump replacement & repair
  • Pressure tanks, well repair
  • Water testing & treatment
Explore well service

Business Phone & Data

Working with Digital Bay, we tie multiple locations into one phone system.

  • NEC phone systems & VoIP
  • Structured cabling, data & LAN
  • Wireless, sound & paging
Explore business phone & data

Strang Hardware Store, Highland

Our Highland location trades as Strang Hardware, open weekdays and Saturday mornings.

  • 540 Main St, Highland
  • Mon–Fri 8:00–5:00, Sat 8:00–12:00
  • Emergency service 24/7

Why customers stay with us

When something quits, we’re the ones who pick up the phone

Across all four trades and well service, the thing customers mention most often is how quickly we got there.
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Experience that shows up in the driveway

Our technicians hold over 100 years of combined field experience, and we’ve serviced local wells for roughly 70 years. We usually know your equipment before we arrive.

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Brands that lead their categories

Heating & cooling
Lennox, Daikin, Goodman, WaterFurnace, US Boiler
Plumbing
AO Smith, Bradford White, Moen, Delta, Kohler
Electrical
Square D, Cutler Hammer, Briggs & Stratton
Well service
Goulds pumps and tanks
Phone & data
NEC, with Digital Bay
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Free On-Site Estimate

Estimates are always free. Service calls are billed hourly, installs are quoted by the job, and we walk you through the warranty before you commit to anything.

Customer Reviews

Danny Cavallo
5 stars out of 5

Good prompt service when no one else would help. The quoted price came in a touch higher for unexpected labor cost, but they were there when everyone else refused. Would use their services again without a second thought.

Ronald Weitzel
5 stars out of 5

Great fast service.

Randy Mayns
5 stars out of 5

Whether plumbing or electrical we have always received the best service from Strang.

James Bassett
5 stars out of 5

Great local service and timely when you need it. Had a leaking toilet and Art the plumber stopped by as it was on his way between two other jobs and fixed the problem. A quality oriented business. Probably not the cheapest but the job is done right.

Victoria Vikemyr
5 stars out of 5

Strang Heating was great! Answered my questions, figured out what my furnace's problem was, fixed it quickly at a reasonable price.

Driftlessdude
5 stars out of 5

They are professionals and do great, honest work! They have helped me on several occasions.

Eric Christianson
5 stars out of 5

An excellent business. I've called Strang's twice in the past couple of months with near-emergency situations; one was residential and one was commercial.

Shannon Hamby
5 stars out of 5

We had to make a call right before a Sunday night Packer game on the coldest night of the year and they were at our residence within an hour.

Phylis Taft
5 stars out of 5

I called with an air conditioner problem and a rep stopped on his way home from work and fixed it. Thanks for quick service.

View all Google reviews
Red and black script reads “Strang.” Below in white block letters: “HEATING & ELECTRIC, INC.” on a light gray background. The script text is bold, while the block text is lighter and less prominent.

Serving the Greater Richland Center Community since 1904.

Heating, cooling, plumbing, electrical, wells and phone systems.

Where we work

Richland Center, WI 608-647-2855 Viroqua, WI 608-637-2955 Highland, WI 608-929-4816

Contact the location serving your area.

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  • Spring Green, WI
  • Viroqua, WI
  • Westby, WI

Common questions

Answers before you pick up the phone

Free estimate, one business day, no obligation

Fill out the form at the top of the page or call the shop nearest you. For a heating, plumbing or electrical emergency, call any time — someone is always on call.

Request a free estimate

Richland Center
6 Veterans Drive · Mon–Fri 8–5

608-647-2855

Viroqua
802 Hwy NN · Mon–Fri 8–5

608-637-2955

Highland · Strang Hardware
540 Main St · Mon–Fri 8–5, Sat 8–12

608-929-4816