Someone is on call right now

Heating & Cooling, Plumbing Electrical and Telecom done right the first time.
Serving Communites Within 40 miles of Richland Center, Viroqua and Highland, WI

One company for four trades plus well service, covering homes, farms and businesses across southwest Wisconsin. Free estimates, straightforward pricing, and 122 years of doing this locally.

Free estimates on every job
24-hour emergency service
Licensed and insured in all trades
Financing available
Six-year water heater tank warranty
One-year warranty on all labor

Learn More

Call 608-647-2855

Get your free estimate

We reply within one business day. No charge, no obligation.

URL

This field is for validation purposes and should be left unchanged.

Name(Required)

First Last

Email(Required)

Phone

What do you need?

Message(Required)

Emergency? Call 608-647-2855 any time.

1904

Family owned, 122 years

100+ yrs

Combined field experience

3 shops

Richland Center, Viroqua, Highland

24/7

Emergency service

~20

Local employees

Brands We Service & Install

Our services

Residential and commercial trades and well service, from one local company

Most customers call us for one thing and stay with us for everything else. We cover 40 miles from each shop.



Heating & Cooling

Install, service and seasonal tune-ups for every kind of system in this climate.

Furnaces, central air, boilers
Geothermal & air-to-air heat pumps
Ductless mini splits
In-floor radiant, sheet metal

Explore heating & cooling



Plumbing

From a dripping faucet to a full septic system, with industry-best warranties.

Water heaters & softeners
Fixtures & drain cleaning
Sump pumps, water treatment
Septic service & installs

Explore plumbing



Electrical

Residential, farm and new construction work, done to code and built to be safe.

Panel upgrades & rewiring
Standby & backup generators
EV charger installation
Lighting design

Explore electrical



Well Service

Certified pump installers with roughly 70 years of experience on local wells.

Pump replacement & repair
Pressure tanks, well repair
Water testing & treatment

Explore well service



Business Phone & Data

Working with Digital Bay, we tie multiple locations into one phone system.

NEC phone systems & VoIP
Structured cabling, data & LAN
Wireless, sound & paging

Explore business phone & data



Strang Hardware Store, Highland

Our Highland location trades as Strang Hardware, open weekdays and Saturday mornings.

540 Main St, Highland
Mon–Fri 8:00–5:00, Sat 8:00–12:00
Emergency service 24/7

Why customers stay with us

When something quits, we’re the ones who pick up the phone

Across all four trades and well service, the thing customers mention most often is how quickly we got there.

N

Experience that shows up in the driveway

Our technicians hold over 100 years of combined field experience, and we’ve serviced local wells for roughly 70 years. We usually know your equipment before we arrive.

N

Brands that lead their categories

Heating & cooling: Lennox, Daikin, Goodman, WaterFurnace, US Boiler
Plumbing: AO Smith, Bradford White, Moen, Delta, Kohler
Electrical: Square D, Cutler Hammer, Briggs & Stratton
Well service: Goulds pumps and tanks
Phone & data: NEC, with Digital Bay

N

Free On-Site Estimate

Estimates are always free. Service calls are billed hourly, installs are quoted by the job, and we walk you through the warranty before you commit to anything.

Customer Reviews

Phylis Taft

I called with an air conditioner problem and a rep stopped on his way home from work and fixed it. Thanks for quick service.

Walter Taylor Jr

They are great, they put electric line in the cold. That is what I call service. I was very happy with the staff that was doing the job, and Brian in the office helping me with questions I had. Great job everybody.

Gian Pierre

I had a hard time finding out the serial number of the capacitor but they were professional and were able to find an answer to my problem. I just needed a part and they had it. Thank you guys.

Chris

Jenny and Tim helped me get my furnace up and running. Very knowledgeable and helpful folks, and fair prices. Thanks Strang!

Diane Kopic

My hot water heater was not heating like it should. I called Strang and they were very pleasant. Someone came out within a couple of hours and replaced the element. Great service and good price. Thank you. Highly recommend.

Michael Kidd

Great helpful people.

Randy Mayns

Whether plumbing or electrical we have always received the best service from Strang.

Bonnie Downs

AWESOME service!!! I called at 8:00 A.M., and before 9:00 I had them at my home replacing my old worn out water heater (13+years) with a new one.

Cadi Stricklin

While we were on vacation we learned that our septic had a clog and had backed up into our basement. We spoke to Jamey and he was very professional. After our call Strang was at our home within an hour. They fixed the clog quickly.

View all Google reviews

Red and black script reads “Strang.” Below in white block letters: “HEATING & ELECTRIC, INC.” on a light gray background. The script text is bold, while the block text is lighter and less prominent.

Serving the Greater Richland Center Community since 1904.

Heating, cooling, plumbing, electrical, wells and phone systems.

Where we work

Richland Center, WI 608-647-2855 Viroqua, WI 608-637-2955 Highland, WI 608-929-4816

Contact the location serving your area.

Bangor, WI
Barneveld, WI
Boscobel, WI
Cashton, WI
Dodgeville, WI
Fennimore, WI
Hillsboro, WI
La Crosse, WI
Lancaster, WI
Mineral Point, WI
Muscoda, WI
Platteville, WI
Portland, WI
Reedsburg, WI
Richland Center, WI
Spring Green, WI
Viroqua, WI
Westby, WI

Common questions

Answers before you pick up the phone

Are you licensed and insured?

Yes. We are fully licensed and insured in every trade we practice, including our master licenses in plumbing and electrical.

Do you charge for estimates?

No. Estimates are always free, on every job and in every trade.

Do you offer emergency service?

Yes, 24 hours a day. Someone is always on call, including nights, weekends and holidays. Call the shop nearest you.

Do you offer financing?

Yes, financing is available. It is most commonly used on heating, cooling and plumbing projects. Ask us about it when we quote the job.

Do you work on homes, farms or businesses?

All three. Our work ranges from a water heater in a house to farm and agricultural wiring to phone systems for multi-location businesses.

How do you price your work?

Service calls are billed hourly. Installations are quoted by the job, so you know the number before we start. This is the same across heating and cooling, plumbing, electrical, well service and telecom.

How long has Strang Heating & Electric been in business?

Since 1904, which makes 2026 our 122nd year serving this part of Wisconsin. Art and Sarah Winsor have owned the business since January 2024.

How many people work at Strang?

Roughly 20, across our three shops. Our employees live in the communities they serve, and we run our own plumbing and electrical apprenticeships to keep skilled tradespeople in the area.

How quickly will you get back to me?

We reply to quote requests within one business day. For an emergency, call rather than emailing, and someone will answer.

Free estimate, one business day, no obligation

Fill out the form at the top of the page or call the shop nearest you. For a heating, plumbing or electrical emergency, call any time — someone is always on call.

Request a free estimate

Richland Center
6 Veterans Drive · Mon–Fri 8–5

608-647-2855

Viroqua
802 Hwy NN · Mon–Fri 8–5

608-637-2955

Highland · Strang Hardware
540 Main St · Mon–Fri 8–5, Sat 8–12

608-929-4816

Heating & Cooling, Plumbing Electrical and Telecom done right the first time.Serving Communites Within 40 miles of Richland Center, Viroqua and Highland, WI